The Link Marketing were honoured to be asked by the FAI to give a talk on social media to all of the League of Ireland and Women’s National League clubs. As part of the talk, we detailed our digital marketing activities for the 2015 season with Cabinteely F.C.

This talk was the second time that our work has been recognised by the Football Association of Ireland since starting working with Cabinteely 11 months ago, the first of which came about when we won the 2015 FAI Communications Award for Best Social Media. You can read about that here.

Digital Marketing

Our talk detailed a few of our biggest digital marketing campaigns that we ran over the last year that garnered worldwide media attention for Cabinteely F.C. These included:

The Media and Marketing workshop was a great event organised by the FAI, as well as every club being invited, the workshop was also attended by Fran Gavin – Director of Competitions, Ian Mallon – Director of Communications at the FAI and Gerry McDermott – Communications Manager at the FAI.

Also speaking at the event was Mark Lynch of Shamrock Rovers. Mark spoke about how Shamrock Rovers use social media to engage with their fans and provide them with great content on both their official social media channels but also on their ‘Hooperman’ profiles and how different content is used on both to reach different audiences.

Darragh McGinley from the FAI spoke expertly about digital marketing and how to run successful social media campaigns that are both time and cost efficient.

Three students from DIT also spoke at the workshop about how to run a digital marketing campaign and gave a presentation of how a sample campaign could be run by League of Ireland clubs.

This talk at the FAI completed a busy week of talks for The Link Marketing. We first spoke at TD Mary Mitchell O’Connors public meeting ‘How to Grow your Business Online’ which was a thoroughly informative evening that we were delighted to be a part of. We also spoke in Clonkeen College at their careers event for sixth year students.